Intercom
Smart Instinct is a helpdesk implementation and AI agent setup agency, and an Intercom Partner. We audit for $750, build at $3,750, $10,500 or $17,500, and migrations start at $3,500, fixed before we start. We configure Intercom end to end: Inbox, workflows, ticketing, Help Center, Messenger, and Fin grounded only in content you have approved.
Knowledge sources curated deliberately, Guidance authored rather than left on defaults, and escalation boundaries set before it talks to a customer.
New Fin Tasks creation was disabled on March 12, 2026, with Procedures positioned as the successor. Existing Tasks still run and can still be edited. We build in Procedures and keep what you have working.
Routing, assignment and the workflow rules that decide what a human sees, consolidated rather than layered. Each role needs something different: see how to set up a helpdesk for customers, agents, admins and managers.
Ticket types and states configured for how work actually moves, so back-office handoffs stop happening in conversation threads.
Content built from your own ticket text, and Messenger placement tuned per surface rather than one global setting.
Resolution and containment instrumented so you can read whether Fin is deflecting or stalling.
Voice goes in the same workspace. Intercom runs phone calls natively, and Fin Voice can answer calls too, so calls sit in the Inbox alongside chat and email. Fin Voice is currently sold through Intercom's sales team. Your agents work one view with one vendor. When you need a dedicated phone or contact centre platform instead, we connect the one you run to Intercom so every call still lands in the conversation history.
Identical on every platform page, because pricing never varies by platform.
$3,750
Inbox, workflows, Help Center, Messenger, and Fin grounded with basic escalation.
$10,500
Every channel, ticketing, Procedures wired to real systems, custom reporting.
$17,500
Multi-brand Messenger and Help Center, Fin running multi-step work, full integration stack, every channel.
Audit $750 flat, credited toward any project booked within 30 days. Retainers are $1,000, $2,400 or $4,600 a month. Migrations start at $3,500, fixed before we start. Enterprise starts at $25,000, fixed before we start. Builds include up to 33, 90 or 150 hours, good for 90 days from kickoff, and nothing past that is billed without your OK. Your key tools connected, within your included hours. Need more? Extra hours are $110, agreed before we start. Past a tier limit: $3,000 per brand, $4,500 per platform. Historical migration is never part of a build tier. It starts at $3,500, fixed before we start.
No. New Task creation was disabled on March 12, 2026 and Procedures is the successor. Existing Tasks still run, can be edited and can be paused, so nothing breaks, but new work should be built in Procedures.
The helpdesk product is Intercom and that is what we call it. The AI agent is Fin. On May 12, 2026 the company behind Intercom renamed itself Fin. The helpdesk is still called Intercom, so the change mostly shows up on contracts and invoices.
Decide three things before launch: which content Fin answers from, the Guidance that shapes how it answers, and the escalation rules and guidance that hand conversations to a human. Fin answers from the support content you give it. We set escalation rules and guidance so that topics like refunds, commitments and edge cases go to a human, and we test them in preview before launch, because Fin uses judgment when it applies guidance.
You do, documented.
No charge. Show us where it went wrong and we will tell you whether it is grounding, guidance or escalation before you spend anything.