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Self-service first only works if the portal answers the real questions.

Smart Instinct is a helpdesk implementation and AI agent setup agency, and a Richpanel Partner. We configure Richpanel end to end: the self-service portal, automation, macros, ecommerce data, and the AI agent that handles repeat questions before an agent sees them.

Builds from $3,750. Last updated August 1, 2026.

What we configure

A self-service portal that cannot complete the action is just a slower contact form. The work is wiring it to your actual order data so the customer finishes the job themselves.

One budget note before you sign

Richpanel restructured to a single model: roughly $99 per helpdesk seat per month, plus about $0.20 per AI-handled conversation. The Self-Service Portal, QA Agent and Social Media Agent are included at no extra cost, and only Returns and Exchanges is a paid add-on.

Model the per-conversation line before you commit, because it scales with volume rather than headcount. A team with a small roster and a busy queue can pay more than a larger team with a quieter one. Checked against Richpanel's own pricing page on August 1, 2026.

Best for

  • You sell direct to consumer and order questions dominate the queue.
  • You want self-service to handle returns and exchanges properly.
  • You are turning on AI answering and want guardrails first.
  • You want a fixed price and a documented handoff.
  • Someone internal will own the configuration afterward.

Not a fit if

  • You want a guaranteed deflection percentage in the contract.
  • You need heavy internal workflow and multi-brand SLA hierarchies.
  • You need agent staffing or BPO.
  • Your budget is under $500, which is the audit floor.

What our work costs

The same numbers as every other page on this site. Pricing does not vary by platform. These are our fees, separate from Richpanel's own subscription above.

Each tier is a fixed price for the scope limits listed. Past a limit: $1,250 per integration, $2,500 per brand, $3,750 per platform.

Questions we get on the call

How much can the portal actually handle?

Order status, tracking, returns and exchanges reliably, once it is wired to your order data. Anything requiring judgment, an exception or a policy decision should escalate, and we set those boundaries before launch rather than after a customer finds them.

Is the Self-Service Portal an extra cost?

No. It is included with every plan, along with the QA Agent and Social Media Agent. Only Returns and Exchanges is a paid add-on. Anyone telling you the portal is billed on order volume is quoting a model Richpanel no longer runs.

How fast do I get a price?

On the scoping call. A fixed price, not a range.

Who owns the configuration when you leave?

You do, documented.

Bring your worst tickets.

Thirty minutes, no charge. We will tell you what it costs to fix them, or that it is not worth fixing yet.